Visual Color Project

A research initiative on color in visual design processes

The Visual Color Project is a research initiative independently led in collaboration with Zealand, the Academy of Technologies and Business in Denmark. The project examines the strategic and methodological applications of color in contemporary design practices. This platform is a resource for presenting ongoing findings and updates from the project. It reflects a commitment to advancing a practical understanding of color theory and its applications. Visitors are encouraged to explore the site, which is regularly updated with the latest research outcomes, tools, and frameworks.

Key outcomes of tHE research

Structured methodologies designed to enhance the selection, communication, and implementation of color within design workflows.

1: A Circle Model for understanding and navigating in color theory.
2: VERT - A scientifically grounded tool developed to systematically analyze and validate color choices.
3: A process method for branding through colors.
4: A model for presenting color choices.